Two campuses, multiple degree options and a diverse and international class set INSEAD apart. When you approach this set of essays, make sure you are ready to explain your career plans in detail, and highlight any International experiences in your background.
INSEAD focuses separately on the job and personal portion of your MBA application essays, seeking to understand candidate’s current career position in detail before delving into the personal aspect. Though career is covered in several essays rather than one, you should make sure that all of the essays work coherently together. As INSEAD states on the website: “We evaluate each applicant against four central criteria: leadership potential and work experience; academic capacity; international motivation; and ability to contribute to the INSEAD experience.”
Stumped by the INSEAD application? Contact Stacy Blackman Consulting to see how we can help.
Job Description Essays
Essay 1. Briefly summarise your current (or most recent) job, including the nature of work, major responsibilities, and, where relevant, employees under your supervision, size of budget, clients/products and results achieved.
This question should focus entirely on your current (or most recent) work situation. Though you will want to provide relevant context for your current role, make sure you are devoting most of the essay to describing the details of your day-to-day responsibilities and oversight. If you are lighter on supervising others or managing a budget, you have the opportunity to highlight some key responsibilities and results.
When you are composing this essay make sure you focus on what you uniquely have contributed to the role, rather than reciting the job description. What have you done that is above and beyond?
Essay 2. Please give a full description of your career since graduating from university. If you were to remain with your present employer, what would be your next step in terms of position?
This is essentially a walk-through of your resume using the essay format to allow you to provide a unifying thread through the narrative. INSEAD is seeking to understand your career trajectory and how you have grown and progressed through your career. Think about the choices you have made in your career, and how your past experiences have combined to provide you with your current skill set. If you have a fairly straightforward career path you can take the opportunity to comment on some of the learnings from each position. The second part of the question also needs to be answered. Think about the next step at your job, and where you might land if you did not leave to pursue an MBA. While this is a straightforward question, you may need to demonstrate that you can’t get where you want to go from here ”“ and that you will need an MBA to achieve your goals.
Essay 3. If you are currently not working, what are you doing and what do you plan to do until you start the MBA programme if applicable? (250 words maximum)
If you are not employed at the moment, you will want to answer this question to show how you are utilizing your time without full time employment. Ideally you are currently involved in an activity that is going to further your career or personal goals at this time. The best answer is one that shows you are self-motivated and do not need paid work to continue developing yourself. Perhaps you are volunteering in a non-profit that is related to your career goals. Maybe you are working with a friend on a start-up. Or you are consulting and building contacts in your industry. If you are out of work only briefly, it’s also perfectly reasonable to be pursuing travel or other activities that develop your international awareness and perspective. However, make sure that your activities can tie back to your long-term goals or other key aspects of your application strategy.
Essay 1. Give a candid description of yourself (who are you as a person), stressing the personal characteristics you feel to be your strengths and weaknesses and the main factors which have influenced your personal development, giving examples when necessary. (600 words max.)
Strengths and weaknesses are a common topic for MBA applications. This is a great opportunity to highlight some of your skills and attributes that demonstrate leadership, teamwork or other qualities that will drive your future career success. Demonstrating self-awareness and the ability to assess your own performance will be impressive. While examples aren’t required, consider that adcomm is reading a vast number of essays and that concrete examples are both easy to understand, and may help you stand out from the crowd.
When describing weaknesses you will want to focus on those weaknesses that you have taken concrete steps to address, or that have been a route to learning more about yourself. Often strengths and weaknesses are two sides of the same coin, in which case you can even tie your key weaknesses to your key strengths. Because it is often difficult to write about one’s weaknesses this is an especially important essay to share with others to seek feedback on tone and impact.
Essay 2. Describe the achievement of which you are most proud and explain why. In addition, describe a situation where you failed. How did these experiences impact your relationships with others? Comment on what you learned. (400 words max.)
This essay is an opportunity to showcase one of your most important achievements. Impressive achievements that stand on their own are great, but you will want to pay equal attention to explaining why these accomplishments are valuable to you. If you concisely explain the accomplishment and how you were able to bring it to fruition, you will have room to provide the context for your personal pride in the accomplishment. If you don’t have an achievement that you think is incredibly impressive on your own focus mainly on what is important to you and an example that shows the activities you value.
The flip side of achievement is failure, and INSEAD wants to understand how you view both. When approaching any failure essay it’s important to use a real failure that has emotional resonance for you. An accomplishment framed as a failure will be easy to see through and will not demonstrate anything about your maturity or ability to grow. Your failure should be real, and also something that led you to grow or learn. If you can describe how you have changed your approach as a result of the failure that is an excellent outcome.
The third part of the essay deals with how these experiences impacted the others around you and what you learned. Whether you were part of a team or the main impact was on a loved one, this part of the essay encourages you to step outside your own narrative of success and failure and think about how you have impacted other people through your actions. Most obviously a success led to happiness from a team or a manager, while a failure was disappointing to those around you. However, your particular achievement or failure could have led to a learning experience for your team, an opportunity for someone else, or a chance for you to be closer to another person through a team challenge. Think creatively about this aspect.
Note that your application to INSEAD ideally covers both the personal and professional. This essay could be an opportunity in this essay set to bring in a new angle on your profile through describing one of your most substantial accomplishments outside of work.
Essay 3. Tell us about an experience where you were significantly impacted by cultural diversity, in a positive or negative way. (300 words max.)
This essay should demonstrate your awareness of the world outside your own ethnic or cultural identity. INSEAD is a highly international program and seeks candidates that both demonstrate and value diversity. This could be an opportunity to highlight any international or cross culture exposure you have had such as traveling outside your home country, or when experiencing diversity within your home country.
When you describe the experience and judge it to be either positive or negative it will be important to provide some individual context. Every applicant from INSEAD is coming from a unique background and from many different countries. Your perception of positive or negative cultural diversity will be a view into how you interact with the world. For example, you could view the lack of diversity in a workplace or school environment as a significant negative, or perhaps you had an experience of being the only “diverse” person in a work or personal situation. On the positive side perhaps you learned more about others through a new cultural experience or through team building with a group of people different from yourself. Where you are coming from will be the deciding factor in terms of what experiences are ultimately positive or negative.
At all times consider the environment at INSEAD and what your essay is saying about your ability to fit in among a highly diverse group of people.
Essay 4. Describe all types of extra-professional activities in which you have been or are still involved for a significant amount of time (clubs, sports, music, arts, politics, etc). How are you enriched by these activities? (300 words max.)
Nothing is more personal than what you choose to do outside of school or work. What are the most meaningful pursuits you have spent your time on? You should both describe the main interests you have outside of your professional pursuits and explain why they are meaningful to you and why you spend time on them.
Ideally you can also explain how you will continue your involvement while at INSEAD and cite some specific clubs or groups where you see your interests contributing to the community.
Optional Essay: Is there anything else that was not covered in your application that you would like to share with the admissions committee? (300 words max.)
This essay is 350 words you can use for anything you would like to showcase and that you were unable to work into the rest of your application. Because INSEAD’s questions are quite thorough you may have covered all aspects of your candidacy and personal qualities in the other five essay questions, in which case you can feel comfortable skipping this question (it IS optional). If you did not have a place for an interesting hobby, new aspect of your background to describe, or key accomplishment, it may be appropriate to use this space to tell that story.
It is far better to fully explain any issues in your application than to leave the admissions committee to guess what happened. If you have any challenging aspects to your candidacy like a low GPA or a failing grade in college, this is the correct place to address those concerns. Explain your issue clearly and focus most of the essay on the correction for the issue. For example, if you had a disciplinary issue in college, spend most of the essay demonstrating that you learned from the experience and have been an ideal citizen ever since rather than focusing on the negative. Avoid blaming anyone else for your issue, and relentlessly show why this one incident is in your past and will stay there.
This entry was posted in Application Tips, General and tagged application tips, INSEAD.
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There are lots of things that go into the decision of where you want to go for your MBA. You are likely to look into job prospects, geography, faculty, diversity of candidates, tuition cost, opportunity cost, loans and scholarships, strengths of program, reputation in market, famous alumni and a host of other extremely logical reasons of why you should or should not choose a particular school. While all these are extremely important, I decided to go to INSEAD the moment I knew I was in. Not necessarily because it was a clear winner in all the above mentioned criteria but because they did one simple thing—they called me to tell me that I got in.
I was on a bus in New York heading to work when someone from INSEAD administration, whose name I instantly forgot in excitement, called me. She introduced herself and congratulated me on getting into INSEAD. She informed me that I would be starting on the Fontainebleau campus and that she was excited to meet me on campus. While this is fairly vain, this extra bit of personal attention on that call that lasted about a minute was all it really took – a personal touch.
When you start doing MBA applications, you realize all schools basically ask you the same things. Why MBA? Why this school? What can you bring to the table? However, INSEAD’s essay questions were a little different. To me they felt like a career counsellor was walking me through different portions of a personality test, trying to get to know me better as a person and not just my professional background. INSEAD wants to know the personal anecdotes that make you who you are.
All questions in the INSEAD application ask you to reflect in a way most other applications don’t. For example, essay #1 while asking you to summarize your career also asks you to consider the opportunity cost of going for the MBA.
“Briefly summarize your current (or most recent) job. […] What would be your next step in terms of position if you were to remain in the same company?”
You are forced to consider exactly what you are giving up. Are you really willing to give up a promotion in a year’s time to start at the bottom rung of the ladder in a different industry? Are you sure you want to leave a secure life and relocate? Are you sure you are willing to take this risk? “What are the main factors that have affected your personal development, provide examples?” “How did these experiences impact your relationships with others?” “How are you enriched by extracurricular activities” INSEAD doesn’t just want to know what you did, but wants to know the “So What?” How did this effect you? How did this change you?
Another essay asks the candidate for a description of their professional history and goals “as if you were talking to someone at a social gathering detailing your career path with the rationale behind your choices.” The important thing here is that the tone should be true to yourself, as you would describe your professional journey to a friend and not necessarily to an admissions committee.
The one essay I truly loved and thought set INSEAD apart was the one on cultural diversity.
“Tell us about an experience where you were significantly impacted by cultural diversity, in a positive or negative way.”
This is a question that truly signifies the importance of diversity at INSEAD and the intimacy the admissions team is looking for. The answer to this question doesn’t have to be a work-related one and definitely cannot be one with shallow cultural involvement such as “I was a tourist in Thailand for a week.” You need not have travelled the globe for you to be aware of the different cultures around you, especially in a globally connected world. I myself talked about the different cultures growing in India as one part of the population modernizes swiftly while another holds on to more traditional values and how this dichotomy affects me as someone who is a part of both worlds. All of us have been touched by cultural diversity on some level and this question asks you to share a very intimate, personal experience with the admissions team.
We’ve all heard this piece of advice when starting MBA applications – be yourself, don’t project yourself as the admissions committee wants to see you. Yet, we often try to find out what are the key characteristics a school is known for and tailor our essays accordingly. For INSEAD, I can truly say, relax and be yourself. The committee wants to know you personally because that is the way things are done at INSEAD.