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5 Cover Letters That Worked
The Success Story
The following candidate was looking for a Quality Assurance job in the video game industry. Thanks to his cover letter, he got himself an interview (and the job!).
Notice how he uses the second paragraph to elaborate on his passion for the video game industry, and then offers a couple of brief anecdotes to illustrate that passion. He doesn’t just repeat his resume word-for-word — in fact, he even states that he’s about to share some new information.
He also injects a bit of lighthearted humor into the letter towards the end, giving the employer an idea of how he might fit in with the organization. You don’t want to overdo it with humor, but showing a bit of personality here and there can help set you apart from the crowd.
Dear Hiring Manager,
I saw your job posting for a video game QA position and it caught my interest. My goal is to pursue a career in video game design and my research shows that a QA position is the logical entry-level position.
The enclosed resume details my background but what you won’t see on that resume are my strong analytical skills and passion for video games.
I see the world through a design lens: when traveling in Japan, I met a number of Japanese businessmen. We could not converse due to the language barrier but instead, communicated through a series of video games. Throughout my days, I come across things and can see them as the root of a video game. A recent trip to an older post office had me visualizing a zombie attack. (I actually forgot to mail my letter.) I even create games in my spare time.
I would love the chance to discuss this opportunity with you. tops my list of target employers as it is known as the organization for design and the ability to market the games.
I will plan to call you on November 3rd to follow up. In the interim, my contact information is listed below.
The Mistake →
It’s a good time to be a job seeker: U.S. job growth is strong, unemployment is on a steady decline, and openings are at an all-time high.
That doesn’t make the search any less daunting. Differentiating yourself from every other job seeker on the market is no small feat, and the monotony of filling out online applications can make the task downright exhausting. That’s where a killer cover letter comes in.
Done right, a great cover letter is like a secret weapon for catching a hiring manager’s attention. Next to your resume, it’s one of the most important, underutilized tools at your disposal.
Here are some cover letter writing tips, and a free, downloadable template, to make yours stand out.
Every cover letter you write should be tailored to the job you’re applying for — just like your resume. Study the job posting carefully, and make a quick list of any essential qualifications.
“Job seekers really struggle with what to say on a cover letter,” says Jessica Holbrook Hernandez, President and CEO of Great Resumes Fast. “Taking a second to think about why you’re applying, and why you’re a good fit for the company, makes the process a lot easier.”
If you’re adding a cover letter to an online application, use a business letter format with a header and contact information. If you’re sending an email, it’s OK to leave out the header, but be sure to provide a phone number (and an attached resume, of course). Make sure you’re clear about the position you’re applying for.
Avoid nameless salutations — it might take a little Google research, and some LinkedIn outreach, but finding the actual name of the position’s hiring manager will score you major brownie points. “Do not start a cover letter with, ‘to whom it may concern,’” Holbrook Hernandez says. “It concerns no one.”
2. Tell a Story
To grab a recruiter’s attention, a good narrative—with a killer opening line—is everything.
“The cover letter is a story,” says Satjot Sawhney, a resume and career strategist with Loft Resumes. “What is the most interesting thing you’re doing that’s relevant to this job?” Use that to guide your letter.
Ideally, the story that drives your resume will focus on a need at the company you’re applying for. If you’re a PR professional, maybe you have a list of clients in an industry the team wants to break into. If you’re in marketing, a successful promotional campaign might be the ticket in. “A hiring manager wants to see results-driven accomplishments with a past employer,” says Holbrook Hernandez. “If you’ve done it before, you can deliver it again.”
If you have a career gap or are switching industries, address it upfront. “If there’s anything unique in your career history, call that out in the beginning,” says professional resume writer Brooke Shipbaugh.
(Here’s a downloadable sample.)
3. Use Bullet Points to Show Impact
Hiring managers are usually slammed with applications, so short, quick cover letters are preferable to bloated ones, says Paul Wolfe, Senior Vice President of human resources at job site Indeed.
“Make your cover letter a brief, bright reference tool,” he says. “The easier you can make it on the recruiter the better.”
Bullet points are a good tool for pulling out numbers-driven results. Job seekers in creative fields like art and design can use bullets to break down their most successful project. Those in more traditional roles (like the one in the template), can hammer off two or three of their most impressive accomplishments.
4. Highlight Culture Fit
It’s often overlooked, but a major function of the cover letter is to show a company how well you’d mesh with the culture.
As you research a potential employer, look for culture cues on the company website, social media, and review sites like Glassdoor. Oftentimes, employers will nod to culture in a job posting. If the ad mentions a “team environment,” it might be good to play up a recent, successful collaboration. If the company wants a “self-starter,” consider including an achievement that proves you don’t need to be micromanaged.
The tone of your letter can also play to culture. “The cover letter is a great place to show [an employer] how you fit into their world,” Shipbaugh says. “Show some personality.”
5. End with an Ask
The goal of a cover letter is to convince the person reading it to make the next move in the hiring process — with a phone call, interview, or otherwise. Ending on a question opens that door without groveling for it.
“You have to approach this with a non-beggar mentality,” Sawhney says. “Having an ‘ask’ levels the playing field.”
Related: What Your Resume Should Look Like in 2018